Precision Marketing™
Identify, connect, and convert in-market buyers to become new policyholders.
Meet customer needs when it matters
Property insurers today face challenges identifying potential new policyholders within their coverage areas. To meet these critical challenges, businesses must embrace new technologies and solutions. That’s where CoreLogic Precision Marketing comes in. Our data-driven opportunity and engagement engine is the first of its kind. It empowers insurance companies and agents to proactively identify and engage with high-potential prospects based on their demonstrated intent to purchase.
With Precision Marketing, you can understand your customers’ engagement behavior in near real-time, allowing you to connect with the right people at the right time with the right message. Our innovative approach removes the long lag between initial intent, giving you the edge you need to succeed in a highly competitive market.
Precision Marketing leverages multiple technologies to analyze customer behavior. Each of these technologies provides a form of geolocative intelligence to proactively notify users when their prospects are exhibiting key decision-making patterns.
Precision Marketing – Product Details
Be the first to analyze, enrich, and engage prospects
Precision Marketing enables insurers to identify customer information and understand their intents based on their actual behavior. This significantly increases the predictive value of each lead. Additionally, Precision Marketing delivers the ability to engage with prospects in multiple ways. So, whether it’s a first-time homebuyer, repeat home shopper, auto shopper or many other indicators of insurance needs of prospects quickly and accurately.
Precision Marketing leverages CLIP®, CoreLogic’s proprietary property identification system, which combines disparate data sources and attaches information to a property record, along with geospatial and real-time consumer behavior-based data. This combination of data and technology enables Precision Marketing users to connect with customers who are looking to purchase a property.
Precision Marketing adds context to a lead—time, geographical and behavioral components—to create an understanding of shopper intent. In addition, insurers are enabled to improve lead score accuracy by adding content and removing any noise, turning leads into qualified opportunities.
Tool Highlights
Be There First
You can now identify customers and prospects faster than traditional lead-generation methods.
Go 100% Cookie Free
Be prepared as Google’s internet browser phases out of cookies.
Reduce Acquisition & Retention Cost
Proactively identify and engage with new customers and both retain and grow your current base of policyholders who may be in the market for additional properties.
A cookie-free, compliance-oriented approach to engaging your customers
For the past 20 years, marketers and advertisers have relied on cookies to enable, connect, and measure their digital advertising campaigns’ buying, selling, and effectiveness. Most digital platforms are in the process of sunsetting third-party cookies by 2024; when this occurs, marketers and advertisers will lose access to critical connectors.
To help combat this challenge, CoreLogic is now leveraging mobility and property data to identify customers with high probability purchasing patterns or those at risk of potentially churning out of your portfolio before you even realize they are looking for a new home or other insured asset. In addition, the ability to bring all this information together through a patented unique property identifier allows us to narrow the search based on geographical markets, profitable policy characteristics.
Why choose Precision Marketing?
You will be the first to know about prospects and customers when they exhibit “purchase intent” by leveraging real-time, hyper-targeted, consumer behavior-based data. With Precision Marketing, you can identify prospects much faster than with traditional lead generation methods. With data through CLIP connecting to geospatial and real-time consumer behavioral data, CoreLogic is uniquely positioned to provide an intelligent, data-driven engagement engine that significantly reduces customer acquisition cost (CAC), lead conversion risk, and variable costs. This enables you to target customers and prospects at the right time, through the right medium, based on real-time data, significantly enhancing your ability to increase your conversion rate. This improves your ROI.
The insights generated by CoreLogic’s creative data scientists bring property data to life, enabling you to confidently facilitate expansion into new markets while providing awareness of all opportunities that exist within your current portfolio. With data accuracy on your side, you can remain profitable in a tight market.
CoreLogic’s mission
At CoreLogic, our mission is to empower our clients across various property industries to make smarter, more informed decisions through data-driven insights and workflow automation. Our commitment to continued improvement combined with our ability to provide scalable, integrated solutions that streamline existing workflows across all property-related industries differentiates CoreLogic from other solutions providers. It is a significant reason why the nation’s most successful property-related service providers choose CoreLogic.
Learn More
See Precision Marketing in action.
For Additional information, call us at 866-774-3282 or email at insurancesolutions@Corelogic.com.
Or visit www.corelogic.com/360-property-data/precision-marketing/
About CoreLogic Insurance Solutions
CoreLogic delivers unique and comprehensive data, analytics and services to property & casualty insurance companies—powerful information found at the core of smart decisions.
©️2024 CoreLogic, Inc. All rights reserved. While all of the content and information is believed to be accurate, CoreLogic makes no guarantee, representation, or warranty, express or implied, including but not limited to as to the completeness, accuracy, applicability, or fitness, in connection with the content or information or products referenced herein and assumes no responsibility or liability whatsoever for the content or information or products referenced herein or any reliance thereon. CoreLogic®️, CLIP®️, and Precision Marketing™️ are the trademarks of CoreLogic, Inc. or its affiliates or subsidiaries.